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The Ice Cream Window Into Your Soul

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The Ice Cream Window Into Your Soul
Are you irritable, pessimistic and suffering from low self-esteem? Chances are, you might like strawberry ice cream. But if you are among the folks who lap up butter pecan, you're sexually reserved, not to mention a little tight with a buck. Maybe you can't judge a book by its cover, but the ice cream on your dish speaks volumes - at least if you believe a study by Chicago's Smell & Taste Treatment and Research Foundation. "It was amazing to discover how distinct personalities corresponded with ice cream flavors,"; said Dr. Alan Hirsch, the neurologist who conducted the study. "If your spouse suddenly switches flavors, I'd watch out." A Little Too Accurate for Dessert But Hirsch's results might have been a bit too detailed for Dreyer's and Edy's Grand Ice Cream Inc., which sponsored the study as part of its current advertising push. Company literature leaves out the report's most startling results, such as the findings that double chocolate-chunk eaters tend to be "followers rather than leaders" and "flirtatious." Instead, the company's "flavorology" report describes chocoholics as "lively, creative, dramatic, charming, enthusiastic, and the life of the party." The company flat-out admits to coddling its audience. "We put a spin on it. We are in the ice cream business to make people happy," said Dreyer's spokeswoman Jill Kasser. "This is supposed to be fun, not upsetting. We never tried to deceive anyone." "Of course we didn't include all the information," she said. "You are not supposed to look at our flavorology and say, 'My favorite flavor is strawberries and cream. I must be a loser.'" The ice cream maker argues that its "flavorology" campaign is meant as nothing more than a fun way to get the inside scoop on friends and family and not supposed to be taken too seriously. However, Dr. Hirsch confirms that Dreyer's commissioned a serious report and that his results have scientific validity. He declined to criticize how the frozen dairy conglomerate used the information, saying only that his full report is "more complete." The Banana Cream Pie Factor Hirsch was asked to investigate whether people can be characterized according to six of Dreyer's most popular flavors. "We collected a representative sample of 60 subjects, gave them a series of psychological tests, and used accepted research methods," he said. "I stand behind the accuracy and reliability." Even in its sanitized version, the ice cream study argues against stereotyping vanilla lovers as suffering from blandness. And the butter pecan contingent is proven to be logical and ethical rather than nutty. But curiously, the most flattering personality profile belongs to lovers of banana cream pie flavored ice cream. These folks are said to make "the perfect husband, wife, parent or child." Banana cream pie also happens to be Hirsch's favorite flavor. "It's a coincidence" he said. "But it's true!" Even though personality types might gravitate to a particular flavor, Hirsch can't explain why. "Very simply, you can't make yourself a better or worse person by switching your favorite flavor ice cream," he said. "But wouldn't it be nice if it were that easy." Flavorology: How an Ice Cream Maker Sugar-coated a Scientific Study Flavor Strawberries and Cream The Strawberries and Introvert, feels inadequate or overwhelmed with Cream Personality life's stresses, easily made to feel guilty, Profile frequently irritable and cranky, pessimistic, low self esteem, views the glass "as half empty." (Prototype: Andy Rooney, the curmudgeon, bureaucrats, journalists, column writers, receptionist at the complaints and return department of retail stores. Dreyer's Version Shy yet emotionally robust, skeptical, detail-oriented, opinionated, introverted and self-critical. Love If you eat strawberry ice cream, your perfect Connection match eats chocolate chip. Flavor Vanilla The Vanilla Colorful, at times impulsive, likes to take Personality Profile risks, gregarious, tends to live a hectic life with an overly filled schedule. Easily suggestible, expressive, enjoys close relationship with others, idealistic, sets high goals, a private person, sets high expectations for oneself, most comfortable in a close secure relationship. (Prototype: Lovelorn housewife, enjoys soap operas, romantic novels) Dreyer's Version Colorful, impulsive, risk takers who set high goals and have high expectations of themselves, enjoy close family relationships. Love Connection Vanilla eaters should date each other. Flavor Double Chocolate Chunk The Double Chocolate Likes to be the center of attention, lively, Chunk Personality dramatic, charming, enthusiastic, outgoing, Profile flirtatious, "the life of the party," creative, seductive, well dressed, theatrical, extrovert, sensitive, easily suggestible, easily influenced by others, overly trusting, a follower rather than a leader, intuitive and tends to play hunches rather than rely on logic, enjoys intimate relationships, easily absorbed into romantic fantasy, thirves in close relationships, craves novelty and becomes bored easily with usual routine. (Prototype: Actress, very feminine woman, macho man) Dreyer's Version Lively, creative, dramatic, charming, enthusiastic, and the life of the party. Chocolate fans enjoy being at the center of attention and can become bored with the usual routine. Love Connection Chocoholics are a perfect match for butter pecan or chocolate chip lovers. Flavor Banana Cream Pie The Banana Cream Well adjusted, easy going, empathic. (Prototype: Pie Personality The perfect husband, wife, parent or child) Profile Dreyer's Version Very easy going, well adjusted, generous, honest and empathic. Love Connection Banana cream pie eaters are a good match with all other flavors. Flavor Chocolate Chip The Chocolate Chip Generous, a visionary, competitive, a conqueror, Personality Profile accomplished, someone who is on the top, charming in a social situations, enjoys being catered to, a go getter, ambitious, competent, intolerant of defeat, always a winner. (Prototype: Leaders of industry, Donald Trump, those voted most likely to succeed in school) Dreyer's Version Generous, competitive and accomplished; charming in social situations, ambitious and competent. Love Connection Chocolate chips date those who fill their cones with butter pecan or double chocolate chunk. Flavor Butter Pecan The Butter Pecan Orderly, perfectionist, never violates rules, Personality Profile when doing a task pays attention to the most trivial details, careful, has high standards of their own performance, a perfect worker, devoted to work, does not procrastinate or waste time, conscientious, moral, ethical, not wasteful, fiscally conservative, a planner, believes in "the principle of the thing," respectful, sexually reserved, serious, logical, intelligent, at times has difficulty expressing true feelings to others for fear of hurting their feelings, aggressively engages in sports, competitive, self-critical, with scruples, a take-charge person. (Prototype: executive secretary, accountant.) Dreyer's Version Orderly, perfectionist, careful, detail- oriented, conscientious, ethical, and fiscally conservative; also, competitive, aggressive in sports, and the "take-charge" type of personality. Love Connection Butter pecan eaters should stick to their own kind.
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Entered on: 05/15/1998
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